Freedom Soap Co. Logo

We loved the hand-stamped feel of the original logo, but the client wanted to incorporate
the year the company was established. The dove in the original logo held a special meaning for the owners,
so we kept it and incorporated a banner flying behind. We updated the script font to
make it more bold and legible at all sizes and flipped the writing in the circle to make it easier to read.

Instagram Templates

We identified core colors for the brand and incorporated these bespoke hues of
Teal, Aegean, Spa and Aloe into custom Canva templates for Instagram posts. We gave the flexibility
of two options for quote cards to break up the image grid.