Country Club Tennis Logo

A Ladies’ Country Club tennis team asked me to create a logo for team tanks at the competition level. I chose some classic throwback ’70s fonts and riffed on the idea of old-school country club tennis to present four different takes on a logo. I envisioned them all working together in different applications. The first logo I saw as the emblem on the team tank for game play, another appliquéd on the pocket of a polo, one as the cover of the team directory and rulebook, another as a bag tag. They all worked together as a playful suite of visual branding.